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Our Services

Helping brands launch, scale and win in retail.

We bring structure, clarity, and hands-on experience to every stage of commercial growth.

Hands-on support including DP search & early-on Key Account Management.

Strategic guidance for founders, investors & leadership teams.

Clear, actionable support across pricing, GTM, RTM & retail preparation.

Strengthening KAM, negotiation & commercial skills through hands-on coaching.

Structured, high-impact learning sessions for startups & scale-ups.

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WORKSHOPS

TRAINING & COACHING

SALES CONSULTANCY

BOARD ADVISORY

IN-MARKET EXECUTION

Hands-on support including DP search & early-on Key Account Management.

Strategic guidance for founders, investors & leadership teams.

Clear, actionable support across pricing, GTM, RTM & retail preparation.

Strengthening KAM, negotiation & commercial skills through hands-on coaching.

Structured, high-impact learning sessions for startups & scale-ups.

Structured, high-impact learning sessions to build commercial excellence, sharpen decision-making and accelerate growth for startups and scale-ups.

Strengthening KAM, negotiation and commercial skills through hands-on coaching tailored to real business challenges.

Clear, actionable commercial support across pricing, GTM, RTM and retail preparation to help you win and grow in competitive markets.

Strategic guidance for founders, investors and leadership teams — from route-to-market decisions to commercial structures and expansion plans.

Hands-on commercial support including distributor search, early-stage KAM setup and execution to secure listings and scale revenue.

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Breaking into Europe

Workshop

For Scale-Ups entering or expanding into Europe

 

This is not a lecture-style workshop. It’s a hands-on project format where we co-develop your European market entry plan.
Together with your leadership team, we build the value chain, business model, distribution choices, and execution roadmap to break into Europe.


Why this works:

  • More than advice: the plan is built together, not left as theory. We tackle every topic to either conclude during the workshop, or to give you all info needed to take a smart decision afterwards

  • Clients leave with concrete outputs they can use immediately with investors, distributors, and retailers

  • Designed from 19+ years of real-world experience in FMCG, DTC, and retail across Europe

For Startups building their first commercial foundations

 

Throughout a 3-day onsite Workshop, we build the value chain, pricing, Go-To-Market model, distribution priorities and execution roadmap you need to win your first B2B and retail customers. We do this shoulder-to-shoulder with your founding or leadership team, creating an tremendous knowledge injection into your young organization.

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By then end, you will have:

  1. A clear go-to-market model for your home market.

  2. A complete value chain & pricing architecture including retailer and B2B pricing.

  3. A distribution roadmap for B2B, retail & key channels.

  4. A prioritized portfolio & packaging plan for launch.

  5. A 36-month commercial business plan to guide growth.

  6. An actionable execution plan outlining next steps, opportunities and early wins.

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Startup Sprint

Workshop

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Key Account Stretch

Training & Coaching

For Key Account Managers who strive for long-term profitable growth

 

Key Account Stretch is not a classic sales training. It’s a 3-day hands-on working sprint designed to elevate Key Account Managers from “annual negotiators” to strategic business partners who plan and execute for long-term, sustainable growth.

Together with your KAM team, we deep-dive into your top accounts to identify new growth opportunities, build stronger collaboration models, and optimize conditionality, profitability and agreement structures.

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What we focus on:

  • New commercial opportunities within existing and target accounts

  • Optimizing conditionality & profitability through better agreements

  • Building 3-year account plans, not just 12-month cycles

  • Fixing strained relationships through clear structures and win–win plans

  • Accelerating strong relationships by adding “topspin” and unlocking new levers

  • Hands-on team work sessions with real coaching and real outputs

For Teams who want practical, hands-on learning - not theoretical consulting 

 

A practical training session sharing real front-line stories, best practices, and frameworks gathered across Europe, from startups to global brands.

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Key takeaways:

  • What works in retail — and what doesn’t

  • How to avoid costly commercial mistakes

  • Real examples from the field

  • Simple frameworks for better decision-making

  • Actionable tools you can use immediately

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Lessons
from the Field

Training & Coaching

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Consulting,
Advisory &
In-market execution

Hands-on commercial support for brands at every stage.

 

We help startups, scale-ups, and international brands accelerate growth with structured commercial support and real field experience.

 

Consultancy

  • Pricing & margin structure

  • GTM & RTM strategy

  • Retailer preparation & negotiation support

  • Portfolio, SKU & promotional planning

  • Business planning & prioritization

 

Advisory

  • Founder & leadership decision support

  • Board-level insights & commercial guidance

  • Market expansion readiness

  • Commercial organization structure

 

In-Market Execution

  • Distributor search & evaluation

  • Interim Key Account Management

  • Retailer meetings & field execution

  • Distributor on-boarding & activation

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